The impact of alcohol marketing

Research suggests that exposure to tobacco marketing increases smoking by adolescents (Wellman et al., 2006; DiFranza et al., 2006; Paynter & Edwards, 2009; Lovato et al., 2003) and exposing young people to food marketing increases their food intake and the likelihood of obesity (Hastings et al., 2003; Harris et al., 2009; Nestle, 2006). It has been debated whether there is also a causal relationship between exposure to alcohol marketing and young people’s drinking. In science there is a long discourse on this topic.